L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S

The L&S Engagement

Leadership Executive Briefing 

and Experts' Huddle

L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S L&S

The L&S Engagement

Leadership Executive Briefing 

and Experts' Huddle

The L&S Context

A New Vantage Point for Leaders

Living Organizations

Like a living organism – organizations aspire to achieve success, strive towards excellence, pledge commitments for a cause, promote and abide by values and commit to a shared vision. 


Organizations indeed are made up of people clustered in an arrangement that's meaningful for achieving their goals and sharing prosperity with their stakeholders.


Most organizations, either directly or indirectly contribute to the progress of humanity.
Most organizations also outlive the human life span of those who lead the destiny of the organization and those who they serve. 


LEADERSHIP AND DESTINY


  • Every leader shapes the destiny of the enterprise they lead. Running the business and changing and evolving the organization defines the role of the leader. 
  • On a long continuum, every decade, ushers change; new business practices, new markets, new consumer demographics, and so on. It is a common occurrence. 
  • Leaders are indeed the torchbearers in shaping their strategic outlook and exploiting all opportunities.
  • On this long continuum, once in a generation or a century, a fresh new perspective  deserving of a new contemporary philosophy presents itself to usher new horizons for business leaders. 
  • An opportunity to explore the intertwined confluence of the inseparable facets of Loyalty and Sacrifice has arrived.
  • It has opened a new dimension and ushers a new conversation. The book Loyalty and Sacrifice – Ushering New Horizons for Business Leaders – outlines a contemporary philosophy for the 21st century. 


A new outlook illuminates a departure from what enterprises have adhered to for the past 200 years. It is about redefining the term Loyalty and has the potential for altering the philosophy for some deserving organizations.  The L&S Executive Briefing and the L&S Experts' Huddle is our attempt to bring to you an engagement that could yield substantial value for your organization.


We are committed to bringing the L&S principles to engage with corporate leaders and unlock immense value that this new philosophy can bring for New Age businesses.

Changing Landscape


  • The world around us is rapidly moving towards relying heavily on big data-powered AI. 
  • Progressive corporations are using all available technologies and tools to create hyper-personalized customer experiences. In an interconnected world of 5G and smart cities, boundaries around individual privacy are becoming porous or evaporating altogether.
  • The new kids on the block are the data anonymization algorithms that are making the rounds as best practices. 
  • Massive investments are pouring into big data-powered AI to accelerate understanding of customer needs and create hyper-personalized experiences with the intent of building customer loyalty. 
  • This contemporary philosophy has relegated repeat purchases as inadequate for measuring customer loyalty. 
  • It is the necessary and critical backdrop for the adoption of new technologies. 
  • Only if basic definitions are precise, can advanced algorithms be useful for worthwhile human progress. 

The L&S Principles are based on the Book

Loyalty & Sacrifice

For over 200 years loyalty programs have hovered around enticing customers to come back for more. This book is a departure from what we have known and adhered to for the past 200 years

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